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Lucy Mitchell

Lucy Mitchell is Managing Director of the SeeWoo Group, a company which has over 40 years’ experience in the import, distribution, retail and manufacturing of Oriental foods. The Group incorporates SeeWoo UK Ltd (import and distribution), SeeWoo Chinatown Ltd (retail store established in 1975 in the heart of London’s Chinatown) and Way-On Foods Ltd (BRC accredited factory). It has a combined turnover in excess of £20 million and 100 employees across its three London sites.  SeeWoo recently won the best sustainable ‘green’ business in the West London Business Awards.

Before joining the family business in 2002, Lucy worked for several American software companies in the 90’s including CRM software giant Siebel (now Oracle) where she managed marketing for the EMEA region.

Lucy is also the co-founder of the Golden Chopstick Awards, which have rapidly developed to become the leading awards programmes for the UK Asian restaurant sector.

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