Anna Pollock is a renowned strategist and passionate advocate for operating hospitality and tourism in harmony with nature. Regularly described as being ‘ahead of the times’ and recognised by industry as a visionary thinker, Anna has anticipated and shaped progressive responses to significant changes in tourism – most recently the deep shift in human values underpinning the emergence of more responsible, discerning travellers.
In recent years, Anna has been recognised as a leading advocate for applying regenerative approaches (practices and principles) to the Tourism & Hospitality sectors, moving them from an extractive to regenerative role. Anna believes that by focusing on the provision of locally procured, quality, nutritious ingredients, chefs, restauranteurs, and caterers can support farmers in their adoption of regenerative practices, thereby reviving biodiversity, improving the vitality of soil, sequestering CO2 and, crucially, creating the conditions that enable a flourishing ecosystem of micro-businesses. Anna’s proposition is that by supporting this process of transition, our hospitality sector will accelerate much needed change to our established, yet unsustainable food system. In November 2022 she was appointed a Patron of the Oxford Cultural Collective.