Anna Pollock is a renowned strategist and passionate advocate for operating hospitality and tourism in harmony with nature.
Regularly described as being ‘ahead of the times’ and recognised by industry as a visionary thinker, Anna has anticipated and shaped progressive responses to significant changes in tourism – most recently the deep shift in human values underpinning the emergence of more responsible, discerning travellers.
Most recently, Anna has become an advocate for Regenerative Hospitality. More farms are transitioning from extractive to regenerative practices, which revive biodiversity, improve the vitality of soil, reduce CO2 emissions and, crucially, create the conditions that enable a flourishing eco-system of micro-businesses. Anna’s proposition is that by supporting this process of transition, our hospitality sector will accelerate much needed change to our established, yet unsustainable food system. She argues that it is now time for ‘mainstream’ hospitality to build greater awareness and support for regenerative farming and to help develop localised food chains that strengthen food security, resilience and economic diversification.