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Ken Hom – Lee Kum Kee Scholarship – Rules of entry




Guidelines for applicants for the Ken Hom – Lee Kum Kee Scholarship 2020


Candidates are required to complete a concise consultancy report on the following topic:

‘The Asian restaurant sector, which forms an important part of the hospitality industry in many European nations, faces particular challenges attracting, recruiting and retaining appropriately skilled employees.

Identify and justify creative solutions to the skills shortage faced by Chinese and South-East Asian restaurants in one European nation’.


  • ‘Chinese and South-East Asian restaurants’ are those that focus wholly or partly on the delivery of hospitality products and services associated with China, Brunei, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam, plus Korea and Japan.
  • Examples of areas of focus – ‘Chinese restaurants in the UK’, ‘Japanese restaurants in Spain’ or ‘Vietnamese restaurants in Germany’ (for illustrative purposes only).

Your consultancy brief:

  • You should undertake this task as if you have been commissioned by a client to produce a concise consultancy report.
  • Your client is the Oxford Cultural Collective (OCC).
  • OCC has commissioned you to write a concise consultancy report to assist with its understanding of skills challenges facing Chinese and South-East Asian restaurants in European nations.
  • Your consultancy report should include a short executive summary, analysis of the skills shortage in the particular industry sector and European location on which you are focusing, and recommendations.
  • OCC is particularly interested in identifying creative, disruptive solutions to the skills shortage faced by the Chinese and South-East Asian restaurant sector in Europe. These should form the basis of your recommendations.
  • As part of your analysis, you are encouraged to consider the cultural importance of the Chinese and South-East Asian restaurant sector within the European country on which you are focusing.
  • You are permitted to undertake primary research (field work) if you feel this would enhance your analysis and recommendations.
  • Your consultancy report must be written in English.



Your consultancy report will be assessed using the following criteria:

Adherence to required format.  Between 2000 and 2500 words (excluding references). You must include a short executive summary; analysis of the skills shortage (in your chosen sub-sector and country); and recommendations.

Quality of analysis. Your analysis should have depth and be supported by appropriate evidence.

Credibility of recommendations. As well as being creative, your recommendations on solutions to the skills crisis must be credible.


Personal statement

  • In addition to your consultancy report, you should submit a short personal statement, of no more than 250 words, explaining why you are an ideal candidate to be awarded the Ken Hom – Lee Kum Kee Scholarship.



Rules of entry

  • Entry is open to students of any nationality who are enrolled on higher education degree programmes (bachelors or masters) in hospitality or culinary arts (or related fields) in any European-based educational institutions. Entrants must be enrolled on their degree programmes at the time of the closing date for applications for the Ken Hom – Lee Kum Kee Scholarship (30th June 2020), or have completed their studies at the end of academic year 2019-20.
  • Submissions must be written in the English language.
  • In line with the entry requirements, applicants must submit a consultancy report and personal statement, by email, by 12 noon (UK time) on 30th June 2020. OCC will not accept any entries after this deadline.
  • Applicants will not receive any feedback on their written submissions. The decision of OCC on the shortlisting process is final.
  • Applicants are required to adhere to all submission criteria.
  • Candidates must submit wholly original work. Submissions will not be shortlisted if they display any evidence of plagiarism.
  • OCC will meet travel and accommodation costs for the winners to attend the presentation event, scheduled for September 2020 (date tbc). Notes – only flights from European destinations will be covered. All bookings will be made by OCC.
  • Applicants are required to provide proof (via a senior representative of their educational institution) that they are still enrolled on their degree programme at the time of the submission deadline.
  • It is the responsibility of applicants to ensure they have the legal right to travel as part of the winning team, for a week-long immersive trip to an Asian city (details to be announced during 2020).



How to enter

  • Applications must be submitted by 12 noon (UK time) on 30th June 2020, by email to occ@oxfordculturalcollective.com
  • Enter ‘Ken Hom Scholarship application’ as the ‘subject’ of your email.
  • Applications must include:
  1. Applicant’s full name and contact details (email address, postal address and telephone number).
  2. Consultancy report as attachment to email (in accordance with submission criteria).
  3. Personal statement as attachment to email (in accordance with submission criteria).
  4. Contact details of senior representative of applicant’s educational institution, who is able to provide official confirmation of applicant’s enrollment on a bachelors or masters degree.
  5. The names and contact details of two referees who are willing to provide personal and professional character references (work email addresses and telephone numbers). One referee must be a member of staff in the applicant’s educational institution.


Eight longlisted candidates will be interviewed, via skype, by the Scholarship judges.  On the basis of these interviews, up to four winners will be chosen. The interview will focus on the content and conclusions of candidates’ consultancy reports and their reasons for applying for the scholarship, as outlined in personal statements.

The Scholarship judges are Ken Hom OBE, chef, writer, broadcaster and Patron of OCC; Maria Chong, Managing Director of Lee Kum Kee (Europe) Ltd.; Donald Sloan, Chair of the Oxford Cultural Collective; and one other senior industry representative (tbc).

The four winners will be invited to a presentation day, to be scheduled for central London in September 2020 (date tbc), at which they will be required to make a presentation, in front of an invited audience, focused on their application.  Winners will be deemed to have agreed to permit OCC and Lee Kum Kee (Europe) Ltd. to publish their winning entries, online and in hard-copy.

Enquires should be addressed to occ@oxfordculturalcollective.com


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