Monday 12th October 2020 – 5 to 7pm (online)
£32 (plus booking fee). Limited number of ‘early bird’ tickets available at £28 (plus booking fee)
Join Yasmin Khan for an engaging and interactive masterclass on how to create a meaningful and successful personal or business brand. Learn easy tricks on how to stand out in a saturated market, grow your audience and customer base, raise your income and better connect your work to your mission so that you can reach the widest possible numbers of people with what you do.
Today there are more food writers, cookbooks, restaurants, pop ups and food entrepreneurs than ever before. The ones that succeed do so not only because they deliver high quality content, consistently, over time, but also because they have built a memorable brand. This masterclass demystifies brand-building and teaches practical tips on how you can grow your business or personal enterprises, reach the audience you want and build long term engagement with them by creating a meaningful story that will enable your audience to know what to expect from you, know how to distinguish you from any competitors and choose you as the best choice. It will also share advice on how to future-proof your brand, so can remain adaptable and relevant in times of crisis.
Content
Tutor profile
Yasmin Khan is an award-winning and best-selling cookbook author, broadcaster and communications consultant who has been running national and international communications campaigns for over 15 years. Her books, Zaitoun and The Saffron Tales, use everyday stories of human connection to challenge stereotypes of the Middle East and her forthcoming cookbook, Ripe Figs, explores the food of the Eastern Mediterranean and will be published in Spring 2021.
You will be sent a webinar link on the day of the masterclass.
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Monday 26th October 2020 – 5 to 7pm (time zone – GMT) (online)
£32 (plus booking fee). Limited number of ‘early bird’ tickets available at £28 (plus booking fee)
The best food writing can feed the mind as well as the appetite, stirring up emotion and memories, taking us places we’ve never been, in times we’ve never seen – or simply showing us a new way of looking at something most of us take for granted. In this masterclass we’ll look at some of the finest examples of food writing from the last century, from the inter-war socialite Agnes Jekyll to the superstar chefs and bloggers of today, discussing how tastes have changed in that time, what makes for good writing about food, and of course, how we might learn from those who have preceded us. We will also consider what the future holds for food writing in an increasingly diverse and digital age.
Content
Tutor profile
Felicity Cloake is the author of the Guardian’s long-running weekly column, How to Cook the Perfect… as well as having been the New Statesman’s food columnist since 2011. She was named Cookery Journalist of the Year at the 2016 Fortnum & Mason awards, and won the Cookery Journalist of the Year and New Media trophies at the 2011 Guild of Food Writers awards. Her latest book, One More Croissant for the Road, catalogues her 2,300km cycle across France in search of definitive versions of classic regional dishes.
You will be sent a webinar link on the day of the masterclass.
Learn more about OCC Masterclasses, including our returns policy.
Monday 1st February 2021 – 5 to 7pm (time zone – GMT) (online)
£32 (plus booking fee). Limited number of ‘early bird’ tickets available at £28 (plus booking fee)
Join Karen Barnes, Editor of the hugely popular Delicious magazine, to learn how to build a career in food journalism.
This masterclass will show how the job of a journalist is to communicate the truth – and joy – of food in the best, most accessible way, through copy that is entertaining, attention-grabbing, moving and informative. It will provide participants with the building blocks for pursuing a career in food writing.
Content
Tutor profile
Karen’s career in journalism spans 30 years, working in book publishing, then women’s magazines and heading up the Good Housekeeping Institute before taking the helm at Delicious in April 2010. The delicious brand – both online and in print – has an empowering, life-changing message at its heart: that anyone and everyone can learn to cook, hone their skills and enjoy the creative process of making fantastic food.
In her spare time, Karen teaches food writing, is a keen musician, is a trustee for a charity working with poverty-stricken communities in Africa, is a judge for the Great Taste Awards and World Cheese Awards and is on the board of a food-related enterprise working with prisoners in Pentonville.
You will be sent a webinar link on the day of the masterclass.
Learn more about OCC Masterclasses, including our returns policy.
Monday 1st March 2021 – 5 to 7pm (time zone – GMT) (online) (12 noon EST; 9am PST)
£32 (approx. $43) (plus booking fee) . Limited number of ‘early bird’ tickets available at £28 (approx. $38) (plus booking fee)
Join Lolis Eric Elie as he explores ways in which cultural biases and assumptions can rob a writer of the ability to write sympathetically, insightfully and accurately about other cultures.
Food and travel writers visit peoples and places in every corner of the globe in order to satisfy readers’s growing curiosities about how we live, cook and eat. Yet too often, these writers fail to take into account the extent to which their own perceptions and assumptions can make it impossible for them to write with the kind of insight and empathy that makes for the best writing. In this masterclass we will look at examples from fiction, food writing and journalism to better understand how bias can rob us of useful, compelling insights. We will also explore strategies for writers to avoid these pitfalls.
Content
Tutor Profile
Lolis Eric Elie is a food and television writer, born in New Orleans and currently based in Los Angeles. His book, Smokestack Lightning: Adventures in the Heart of Barbecue Country, has been called, “One of the freshest, best written books about food.” (Ed Behr, The Art of Eating.) His television work includes writing for Treme, and The Man in the High Castle. His latest book, Rodney Scott’s World of Barbecue: Every Day’s a Good Day,will be published by Clarkson Potter in the spring of 2021.
You will be sent a webinar link on the day of the masterclass.
Learn more about OCC Masterclasses, including our returns policy.
Monday 22nd March 2021 – 5 to 7pm (time zone – GMT) (online)
£32 (approx. $43) (plus booking fee). Limited number of ‘early bird’ tickets available at £28 (approx. £38) (plus booking fee)
Join Zoe Adjonyoh to learn how an appreciation of storytelling, authenticity and structured narrative can help you find your tribe and grow you and your food business faster.
The power of story is, in my opinion what drives our obsession with food beyond mere sustenance. Who made it? Where and Why? All these ideas and more are parts of story that peak our interest in a cuisine, a chef, a restaurant a farm and so on. So how do we build narratives that serve us well? What are the current dominant narratives around food that don’t’ serve us well when we think about, write about and cook food? Most importantly, how do we set our own narratives so that our story is accurately reflected, heard and told and why is this important? How do we find our own story and narrative and the power of our own voices in a climate of de-colonisation and ever increasing intersectionality.
Content
Tutor profile
Zoe Adjonyoh (she/her) is a chef, writer and activist from South East London. Zoe’s work in food sits at the intersection of food, culture, politics and identity and she is one the ‘founding chefs’ of New African Cuisine – a new gastronomy from Africa. Zoe Adjonyoh is the Author of Zoe’s Ghana Kitchen cookbook published by Mitchell & Beazley in 2017 and is the founder of two West African food concepts: Zoe’s Ghana Kitchen and Sankofa as well as Co-Founder of Black Book (blackbook-global.com), a platform for promoting diversity in the food industry and in food systems. Zoe Adjonyoh is an award winning chef with a mission to introduce the world to the glorious ingredients of the African continent whilst simultaneously de-colonising food systems, providing new platforms for visibility and improving the wider industry for non-white participants within it. Zoe meditates every morning and drinks too much tea.
You will be sent a webinar link on the day of the masterclass.
Learn more about OCC Masterclasses, including our returns policy.
Saturday 24th April 2021 – 1 to 4pm (central London location)
£45 (plus booking fee). Limited number of ‘early bird’ tickets available at £40 (plus booking fee)
Event may be subject to delay resulting from covid – is a face-to-face event
Full details on this masterclass to follow in January 2021, when bookings will open.
Drawing on personal experience of building a hugely successful , Levi Roots will explore what it takes to awaken your entrepreneurial spirit.
Tutor profile
Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and entrepreneur currently residing in Brixton, South London.
Monday 10th May 2021 – 5 to 7pm (time zone – GMT) (online) (12 noon EST; 9am PST)
£32 (approx. $43) (plus booking fee). Limited number of ‘early bird’ tickets available at £28 (approx. $38) (plus booking fee)
Join Nik Sharma to explore storytelling as a means of building an emotional connection with readers.
A cookbook is much more than a collection of recipes, they represent a point of view across time and space. The popularity of cookbooks grows each year based on the rising number of new cookbook sales and the cookbooks that stand out are the ones that develop a personal connection with their readers. This masterclass will focus on storytelling through cookbooks and how that is achieved through a combination of different media in this highly visual age. How to understand and develop your own point-of-view and the needs of your audience are some of the themes in cookbook writing that will be explored in this class.
Content
Cookbooks – what makes a cookbook memorable?
Types of Cookbooks.
The Story of A Cookbook & The Tools: Recipes, Words, Illustrations, and Photography
Types of Stories in Recipe Writing.
How to find your voice when writing a cookbook. Understanding your readers and connecting with them.
Maintaining a balance between the different tools of storytelling .
Q and A discussion.
Tutor profile
Nik Sharma is a molecular biologist turned food writer and photographer based in Los Angeles, California. Nik is currently a columnist for Serious Eats, The Guardian Feast, and Food52, he is also a contributor to the New York Times Cooking section. Prior to this Nik was the featured columnist at the San Francisco Chronicle.
Nik’s first cookbook, Season: Big Flavors, Beautiful Food (Chronicle Books, Oct 2018) was a James Beard and IACP awards finalist. His second book, The Flavor Equation (Chronicle Books, October 2020) focuses on the science of flavor and how we interact with it and was recently named Book of the Year by Delicious magazine.
Saturday 20th November 2021 – 1 to 4pm (in person – central London location)
£149 (plus booking fee)
Restricted to 12 participants
For this masterclass participants are required to undertake some preparation work in advance and you will be offered a one-to-one follow-up coaching session.
Jean Roberts presents a Masterclass to help you get back on track if you are facing change and uncertainty in your professional life.
The class will give you techniques, models and ideas to help you to build your confidence, develop a positive outlook and find a constructive way forward. It will also encourage you to use your experiences, strengths and circumstances as the raw materials for thinking creatively about the future you want for yourself.
Through practical exercises and discussions you will increase your self-knowledge and learn more about how to read the clues that explain your behaviours and the behaviours of others. You will explore a range of new perspectives and be guided through a process for building a highly effective framework which will help you to think more clearly about what success means to you and how you can achieve it.
Private follow up coaching sessions are available on request for those who would benefit from further personal support or who wish to explore the material in greater depth. You will be asked to undertake personal reflective work in preparation for this masterclass.
Content
The programme covers the following 10 key areas which together will kick start your motivation and give you valuable insights into a world of possibilities.
Tutor profile
Jean Roberts is an experienced Career Coach and Business Psychologist. She coaches private and corporate clients at all stages of life. She is a Patron of OCC. Learn more about her work at www.jeanroberts.co.uk.
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